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FashionMash Workroom
FashionMash is an interdisciplinary design program within UNC’s Hussman School of Journalism and Media, specializing in branding for the fashion and lifestyle industry, and offers a Certificate in Fashion Communication & Marketing.
Clients: Ralph Lauren, Sani Clothing, Esports, and more.
Professor: Dana McMahan, former Art Director and Creative Director
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Creative Advertising
This is a course on the development of creative work for advertising. It’s meant to give you an understanding of how advertising creatives (art directors and writers) work and the kind of thinking required in this area of the industry.
Client: Sony
Professor: Gary Kayye, founder and CEO of The rAVe Agency
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Public Relations Writing
Service-learning course provides hands-on practice in developing multiplatform communication tools (print, digital, and social media) used by public relations practitioners.
Client: ABIDE (The DEI arm of UNC Hussman)
Professor: VK Fields, publicist
Creative Advertising
Fall 2024
Semester-long client: Sony; Spacial Reality Display
I'm proud to have been part of the creative strategy and research team, where I had the privilege of collaborating with a talented group of peers. Together, we developed a marketing plan for our client, Sony, showcasing their innovative product, the Spatial Reality Display.
Billboard project for Videri Chocolate Factory in Raleigh, NC. The billboard had to be eye-catching, socially relevant, and inspired by an online review of the company.
Public Relations Writing
Fall 2024
Semester-long client: ABIDE Committee (DEI committee embedded in UNC Hussman)
